Our Team
Herschel Forester Sr. and wife Sally Forester
Herschel Forester was born in 1931. Raised in East Dallas, he attended Woodrow Wilson HS and played football at SMU. His brother Bill played with Herschel at SMU. Bill went on to play 11 years for the Green Bay Packers and Herschel played four years for the Cleveland Browns in 1958. Herschel married a lovely and classy lady named Sally Rogers from Athens, Tx. He opened an insurance company and began venturing into commercial real estate investing. In 1972 he bought a 4 acre piece of land on the Dallas North Parkway about a mile north of LBJ 635. LBJ opened in 1969. Surrounding this 4 acre piece of property were acres and acres of cotton fields and a few farmhouses here and there. The tollway from downtown Dallas to 635 (LBJ) was completed in 1968. It was extended from 635 (LBJ) to Briargrove ( and past the property) in 1987. In 1982 and 1983 the two Tollway billboards, and the two Spring Valley billboards were built. Looking back at pictures it is interesting to see how much raw land was still along the parkway when those billboards were erected. Today there is no raw land anywhere to be seen.
Herschel died in 2018 and passed on the billboard business to his son and daughter, Herschel and Suzanne.
Suzanne Clarke (right) and Cindy Forester (Herschel Jr.’s wife) holding Suzanne’s first grand daughter.
Suzanne resides in Kansas City, Missouri where she and her husband, Steve, raised their two sons. She is grateful to live near both of her children. She is also blessed by her daughter-in-law and newest addition, her granddaughter.
Herschel Forester Jr.
Herschel graduated from Dallas Baptist University, and also Dallas Theological Seminary. After 30 years of working in the Pool Service industry, while also helping dad for a few years, Herschel Junior sold his pool business. Now, our business is leasing and managing the four billboards on the property. Herschel and Cindy have four sons and are now empty nesters. They enjoy encouraging Christian ministries, traveling and spending time with family and friends.
James Robison
James was born in Chicago and raised in Fort Worth. While attending the University of Texas at Austin, he made the decision to return to Fort Worth to be closer to his family. He later completed his degree at the University of Texas at Arlington, where he met his wife, and together they have two sons.
James began his advertising career in Dallas, spending 10 years selling national television advertising for a subsidiary of Cox Enterprises. In 2009, he transitioned into the out-of-home industry and has since enjoyed working with the Forester family in managing their billboard company.